Best New Betting Sites (March 2024) - Over 100 UK Bookmakers

Compare the best new online betting sites in the UK, our experts have bet at and compared the best new online bookmakers licensed by the UK Gambling Commission.

New Betting Sites 28 March 2024

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Bonus offer

Best Odds Guaranteed on UK & Irish Horse & Dog Racing

Get Code
  • New Customer Offer (£50)
  • Independent brand
  • Great Selection Of Markets
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2016

Owner

Star Racing Ltd

Offer terms

Star Sports are offering Best Odds Guaranteed on UK/Irish Horseracing & Greyhound racing – From 9am on the day of the race. Max £1000 enhancement per bet. Applies to singles & multiple bets. Further T&C’s apply.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
1

Star Sports are offering Best Odds Guaranteed on UK/Irish Horseracing & Greyhound racing – From 9am on the day of the race. Max £1000 enhancement per bet. Applies to singles & multiple bets. Further T&C’s apply. | T&C apply

Bonus offer

£5 Stake as Free Bet

Get Code
  • New Betting Site
  • Launched Nov 2022
  • Good selection of sports
Visit Site

Min. Deposit

£5

Regulated by

Founded

2022

Owner

EU Lotto Ltd

Offer terms

If your first bet doesn’t win, you’ll get your stake back (up to £5) as a Free Bet within 72 hours! | 18+ | T&C's apply

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Deposit methods

maestro
mastercard
skrill
stripe
visa
visa
2

If your first bet doesn’t win, you’ll get your stake back (up to £5) as a Free Bet within 72 hours! | 18+ | T&C's apply | T&C apply

Bonus offer

100% up to £100

Get Code
  • New Sports (June 2023)
  • Great sports selection
  • Unique design
Visit Site

Min. Deposit

£10

Regulated by

Founded

2023

Owner

L&L Europe Ltd

Offer terms

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions |

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
3

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | | T&C apply

Bonus offer

£100 Bonus for Casino

Get Code
  • New Sports (June 2023)
  • Great sports selection
  • No Sports Welcome Bonus
Visit Site

Min. Deposit

£10

Regulated by

Founded

2023

Owner

L&L Europe Ltd

Offer terms

New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
4

New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded. | T&C apply

Bonus offer

Get a £50 Welcome Bonus

Get Code
  • Huge selection of betting markets
  • Relaunched in the UK (2022)
  • Great range of payment methods
Visit Site

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2009

Owner

TonyBet OÜ

Offer terms

Sportsbook and New customers only. Min deposit £10. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
5

Sportsbook and New customers only. Min deposit £10. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply | T&C apply

Bonus offer

10% Cashback

Get Code
  • New as of Jan 2023
  • 10% Cashback offer
  • Ongoing Promotions
Visit Site

Min. Deposit

£10

Regulated by

Founded

2023

Owner

L&L Europe Ltd

Offer terms

New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
6

New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply

Bonus offer

Up to £40 in Football Free Bets

Get Code
  • Excellent new betting site
  • Great selection of football markets
  • Based on BetVictor platform
Visit Site

Min. Deposit

£10

Regulated by

Founded

2023

Owner

BV Gaming Limited

Offer terms

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.

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Deposit methods

7

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly. | T&C apply

Bonus offer

Get £100 Free Bet Refunds

Get Code
  • Launched 2022
  • Great for Racing Fans
  • Ongoing Promotions
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Goodwin Racing Limited

Offer terms

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
8

New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply. | T&C apply

Bonus offer

Bet £10 Get £10

Get Code
  • New Betting Site for November 2022
  • Aspire Platform
  • Great sport selection (30+)
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Marketplay LTD

Offer terms

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
9

New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware. | T&C apply

Bonus offer

Bet £10 Get £20

Get Code
  • Get £20 in Free Bets from ThePools
  • Ongoing Promotions
  • Launched 2022
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Football Pools Limited

Offer terms

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
10

18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. | T&C apply

Bonus offer

Bet £15 Get £10 Free Bet

Get Code
  • New Aspire Betting Site
  • Neteller and Skrill accepted
  • 30+ Sports
Visit Site
highbet homepage offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2021

Owner

Aspire Global International LTD

Offer terms

New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
11

New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req. | T&C apply

Bonus offer

Get £10 Weekly Free Bets

Get Code
  • Great new offers
  • Weekly £10 Free Bets
  • UK Offers
Visit Site
hollywoodbets bonus

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2000

Owner

Hollywoodbets International UK

Offer terms

Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
12

Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply

Bonus offer

Free Bet up to £60

Get Code
  • New Betting Site
  • Great £60 Welcome Offer
  • iOS & Android Apps
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2021

Owner

Playbook Gaming Ltd

Offer terms

18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. If you reach £120 of net losses before the 3 calendar days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. The Free Bet is capped at £60. Restrictions + T&Cs apply.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
13

18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. If you reach £120 of net losses before the 3 calendar days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. The Free Bet is capped at £60. Restrictions + T&Cs apply. | T&C apply

Bonus offer

Bet £10 Get £30 in Free Bets

Get Code
  • New Betting Website
  • £30 for New Customers
  • Established in the EU - New to UK
Visit Site

Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1994

Owner

BetVictor Limited

Offer terms

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
14

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly | T&C apply

Bonus offer

Bet £10 Get £20

Get Code
  • New Betting Site
  • Unique Design
  • £20 Free Bet
Visit Site
kwiff free bet offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2015

Owner

Eaton Gate Gaming Limited

Offer terms

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
15

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly | T&C apply

Bonus offer

Bet £10 Get £10 in Free Bets

Get Code
  • Brand new betting site
  • Really competitive odds
  • Strong in play betting
Visit Site
luckster sports bet offer

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2022

Owner

Marketplay LTD

Offer terms

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
16

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+ | T&C apply

Bonus offer

Bet £20 Get a £10 Free Bet

Get Code
  • Great welcome offer
  • More than 50 sports available
  • 24/7 customer support
Visit Site
vbet homepage offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2003

Owner

Vivaro Limited

Offer terms

18+. New players only. Minimum deposit £10+. Odds 1.80+. 14 days expiry. Full T&Cs apply. Please Gamble Responsibly. BeGambleAware.org.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
17

18+. New players only. Minimum deposit £10+. Odds 1.80+. 14 days expiry. Full T&Cs apply. Please Gamble Responsibly. BeGambleAware.org. | T&C apply

Bonus offer

Bet £10 Get £5 + 10 Free Spins

Get Code
  • Great racing selection
  • New Betting Site (Aug 2023)
  • Ongoing promotions on football & racing
Visit Site

Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2023

Owner

Playbook Gaming Ltd

Offer terms

18+, New customers sign up with code "bet10get5". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £5 free bet and 10 Free Spins on Astro Newts Megaways. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
18

18+, New customers sign up with code "bet10get5". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £5 free bet and 10 Free Spins on Astro Newts Megaways. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org | T&C apply

Bonus offer

Get £25 in Free Bets

Get Code
  • Great exclusive feel to betting
  • Some of the best horse racing markets
  • Easy to use site design
Visit Site

Min. Deposit

£10

Regulated by

Founded

2005

Owner

Fitzdares Ltd

Offer terms

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. 18+

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Deposit methods

19

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. 18+ | T&C apply

Bonus offer

Bet £10 Get £15

Get Code
  • 30+ Sports
  • 77% more with "Play Boost"
  • Cash out
Visit Site
Mrplay welcome offer

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2017

Owner

Marketplay LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
20

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Bonus offer

Bet £10 Get £30 in Free Bets

Get Code
  • Multiple welcome offers to choose from
  • Strong responsible gaming policy
  • Great football coverage
Visit Site

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2012

Owner

LeoVegas Gaming PLC

Offer terms

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.

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Deposit methods

21

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. | T&C apply

Bonus offer

Get upto £10 in Free Bets

Get Code
  • New Aspire Betting Site
  • Excellent Design
  • 4 Current Sports Promotions
Visit Site

Min. Deposit

£10

Website

Regulated by

Founded

2023

Owner

AG Communications Limited

Offer terms

New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 T&Cs apply. begambleaware.org | Please gamble responsibly

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa
22

New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 T&Cs apply. begambleaware.org | Please gamble responsibly | T&C apply

Bonus offer

Bet £15 get £10

Get Code
  • Good option for eSports
  • Great VIP scheme
  • Holds two licenses
Visit Site
betiton free bets

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2020

Owner

Sharp Connection LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.

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Deposit methods

maestro
mastercard
skrill
stripe
visa
23

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. | T&C apply

Bonus offer

Bet £10 Get £10

Get Code
  • New and exciting betting site
  • Lots of in play markets
  • Aspire Platform
Visit Site
zetbet sports free bets

Min. Deposit

£10

Website

Regulated by

MGA, UKGC

Founded

2022

Owner

Aspire Global International LTD

Offer terms

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Read more

Deposit methods

maestro
mastercard
payapl
skrill
visa
visa
24

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. | T&C apply

Top 10 New Betting Sites UK for 2024:
🏆 Best New Betting Site LiveScore Bet
🎁 Biggest Welcome Bonus BetZone
🐎 Top New Horse Racing Site BetGoodwin
⚽ Top New Football Betting Site Kwiff
💳 Biggest Range of Payments HeySpin Sports
🔎 Biggest Market Selection HollywoodBets
📺 Best for In-play 888sport
🚀 Fastest Payout Parimatch
🎮 Best New eSports Site talkSport Bet
⏱️ Best Regular Promotions Fafabet

 

New Betting Sites: Overview

New Betting Sites Features
🔥 Number of New UK Betting Sites 60+
🔥 Min. Deposit £10-50
🔥 New Betting Site Bonuses £10-£100
🔥 Payments PayPal, Visa Debit, Apple Pay, Neteller, Skrill
🔥 Top New Betting Site Planet Sport Bet
🔥 Gambling Licence UKGC, MGA
🔥 Latest New Betting Site June 2023
🔥 Accepting UK Customers Yes
🔥 Reviewed New Bookmakers 60+

Latest betting site offers:

  • Offers

Hyper Sports now offering £100

t’s time to get excited about Hyper Sports, a new betting site on the scene specialising in sports and casino betting. The new UK bookies is offering a tonne of ways to start making some winnings; their intuitive and modern site is great, but if it’s not matched by valuable and exclusive bonuses and promos…

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05.10.2023

  • Offers

Pub Casino Sports – Offers from the new bookmaker

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15.09.2023

  • Offers

Planet Sport Bet – Offers from the New Betting Site

Read more

15.09.2023

Launch Dates for The Best New UK Betting Sites 2024

  • Planet Sport Bet – August 2023
  • Pub Sports – June 2023
  • Hyper Sports – June 2023
  • BzeeBet – February 2023
  • Fafabet – February 2023
  • SlotsnSports – February 2023
  • HeySpin Sports – January 2023
  • talkSPORT Bet – January 2023
  • PriveWin – January 2023
  • RedAxePlay – January 2023
  • Xtremewin – December 2022
  • Pixiebet – December 2022
  • Tonybet – December 2022
  • Lottoland Sports – November 2022
  • Vegasland Sports – November 2022
  • RhinoBet – September 2022
  • LiveScore Bet – April 2022
  • Fitzdares – April 2022
  • Betzone – April 2022
  • BetGoodwin – March 2022
  • The Pools – February 2022

How We Rate New Betting Websites

If a betting website is new, this doesn’t mean it automatically gets the nod of approval from us. Thankfully, you have an experienced and reliable partner to filter out the fantastic from the ‘not worth your time’ services. So, how do we rate new online betting websites and decide which ones to recommend?

First and foremost, we consider every aspect of a betting website. If you see a name on the betting sites list above, be confident that we’ve tested the website and everything it has to offer. Some of the key areas for us include:

  • Competitive odds
  • Clean and sleek website (with simple navigation)
  • Strong mobile offering (whether through a browser or app)
  • Live streaming, cash out, in-play betting, and other modern features
  • Coverage of many different sports and markets
  • Enticing welcome bonuses
  • Worthwhile promotions for new and existing customers
  • Low restrictions on successful accounts
  • Responsible online gambling features
  • Good customer support
  • Lots of banking methods

We appreciate that no business is perfect and therefore we might not find a service that offers all of the above, but there’s a difference between offering a respectable customer support and no points of contact at all. A customer support team might not be available 24/7, but it could still find its way onto our list if the rest of the service is strong.

Of course, we also consider the basics such as licenses. If a new bookie doesn’t have uk license from the UK Gambling Commission, we won’t recommend it. Therefore, all you need to do to choose between the new sites is see which one meets your needs the best. What one has the right sports and markets? The right banking methods? The right in-play betting features?

Best New Betting Sites in the United Kingdom for 2024

All British Casino Betting Site

 

Pros:

  • Great in-depth football coverage
  • 24/7 customer support

Cons:

  • No live streaming available

All British Casino Sports are a newer sportsbook, having been launched in 2022. They are going up against a huge range of different sports books available on the market though, so what makes them stand out?

Firstly, you want to see what kind of sports they cover. Right now, you can find all kinds of different sports covered here, from tennis, esports, cricket, basketball, and much more besides. As you would expect to, football is one of the major options available to you. There is real market depth here, covering a huge range of leagues and upcoming events. For football fans out there, that makes them a great choice.

If you are looking to bet on games as they happen, you can take advantage of the site’s in play betting section. Here, you can best on a whole range of sports as they happen, with odds that are updated in real time. You can keep track of what happens using the match tracker here, and that usually will help you plan out your next bets. You will see they do not offer live streaming here, so keep that in mind.

For those who become members, it’s always worth knowing what kind of customer support you can get here. The good news here is that the site offers 24/7 support, so no matter when you like to bet you will be able to get help. You can get in touch either via live chat or email.

If you were in the market for a brand-new betting site, then All British Casino Sports has what you’re looking for. Despite being so new, they still have tons to offer you. Make sure you check them out if you are looking for somewhere new to bet.

TonyBet Betting Site

Pros: 

  • Really well designed site
  • Good value odds on all of their bets

Cons:

  • Not many promos available

TonyBet has been quickly making a name for themselves as one of the better betting sites out there right now. What is it that makes them one of the best sites to join up with?

The first thing you will see when you visit the site is just how well it is designed. Many betting sites have a problem in overloading the user with info, making it really hard to sift through and find what they need. This won’t happen here, as the design is really intuitive and you can quickly click through to find just the info you want.

Something else you want from any good betting site is the best possible odds on the bets you make. Despite being one of the newer betting sites on the block right now, this site is able to offer some really good value. This is even true when you compare them to some of the biggest sites in the business, making them an excellent choice for most bets. Of course, you should always shop around for your bets, but here you will often find some of the best pricing.

If the site does have a weakness right now, it’s in the fact that they don’t have a lot of promos available. Currently, there is a welcome bonus for new members, as well as weekly cash back on a range of different sports. While these are great deals, we would like to see more added to the line up.

If you are in the market for a new betting site, then TonyBet has a lot to offer you. You can get on board right now and give them a try. You’ll soon see why so many members call it home.

Lottoland

Pros:

  • Large range of betting markets
  • Excellent VIP scheme

Cons:

  • Not many other promotions

Lottoland is a brand new betting site that has hit the market recently. Out of all of the betting sites you have your choice of, what makes them the one that you should be using?

Firstly, you want to see that they have all of the markets that you are looking for in a good sports betting site. The good news here is that they cover a large range of different sports, so whatever you are into, there is going to be market here for you. Currently, they cover over 37 different sports, with everything from football, rugby, tennis, and more, as well as niche sports like hurling and 3v3 basketball. This is an impressive showing from such a new bookmaker.

For those that decide to bet here regularly, you will want to see that you will get well-rewarded for that. The good news is that the size has an excellent VIP scheme for members who stick around. This scheme, which is an invite only program, will award members of it extra bonuses and lots of exclusive prizes. If you are invited into the scheme, you can get some excellent deals from it.

While that VIP scheme is great to, anyone checking out their promos will see they’re really isn’t much else available to them. There is a welcome offer where you will be given a £5 free bet when you sign up and make a £5 bet here. Essentially, if you don’t win your first bet you will get that steak back.

Lottoland has a lot to offer you as a new sportsbook. As they already have over 37 sports covered, you can find pretty much anything that you could want here. So now and give them a try for yourself.

QuinnBet

Pros:

  • Welcome offer includes free bet plus free spins
  • Good value odds

Cons:

  • Mobile app not as good as it could be

Are you looking for somewhere new to place your sports bets? You could take this opportunity to pick one of the newer sportsbook betting sites out there, such as QuinnBet. What makes them the site that you should choose?

For those who do become a new member, there is a welcome offer that is very tempting. When you sign up with QuinnBet, you will get a free £10 bet to use on the site, as well as 10 free spins to use on their associated casino. To claim the bonus, you will just need to sign up, and bet £10 on their create a bet feature. Once the bet is settled, you will have your free bet ready to use.

You’ll also be pleased to see that the odds here are very competitive, even when you compare the site to some of the biggest and most established names in betting right now. Finding sites that offer consistently good odds is always valuable, so most new punters will be very glad to see this.

The site does offer a mobile app that you can download for betting on the go, but right now it hasn’t got the functionality that you would like to see. It is somewhat bare bones, so if you want to bet on the go you’re actually better off using the mobile browser version of the site. This is very well optimized though, so this ensures you will never miss out.

As a new betting site on the market, QuinnBet has pretty much everything that you are looking for. With great odds and an excellent welcome offer, you will be rewarded for signing up.

Pub Sports – New Site offering 32 different sports

Pros:

  • Fun theme and solid site design
  • Really great odds on all sports

Cons: 

  • No sports specific welcome offer

Pub Sports are one of the newest betting sites on the block, and so they will have a lot to prove. If you are looking for a new betting site, are they going to be the best ones for you?

Firstly, when you visit the site you will see they have a really fun overall design and look. The purpose theming makes it feel different to all the other betting sites on the market right now perfect for those that are looking for something a bit different. The site is really easy to use as well, with and intuitive layouts that helps you find just what you’re looking for, when you’re looking for it.

Encouraging is that the site have a really brilliant selection of odds available to all their members. That’s even true when you compare the site to some of the biggest names in online betting right now.  Some of their best odds will be found in the biggest sports they cover such as football and horse racing.

Another key feature of any good betting sites should be promos, so you will want to see that you are getting some good deals here. That starts with a welcome offer, but right now they do not have a sports specific offer available to you that is disappointing to see, as other sports sites on the market have some really excellent deals ready and waiting for you.

With all this in mind, you can see why Pub Sports have become so popular. While they don’t have a great welcome offer, they still do have lots to offer you as a potential new member. Sign up now and give them a try for yourself.

Hyper Sports New Betting Site – Great Odds

Pros:

  • Good range of sports covered
  • Excellent odds on their markets

Cons:

  • Lack of great promos

With so many new betting sites making their way to the market recently, it can be hard to know which one is best for you. Hyper Sports is just one of those sites, but they have been seeing a lot of success. Does that make them the site that you should choose?

The very first thing you need to know is what sports the fight has covered. Can they offer you markets in the sport that you’re interested in? You will see that right now, they are able to offer you markets in over 32 different sports that should cover the vast majority of markets that any punter would want. For example, they cover all the top sports such as football, tennis, and golf, as well as more niche sports like beach volleyball and ski jumping.

As well as having plenty of different sports to choose from, you want to see that there are great odds on the bet you can make here. When you compare the odds here to some of the bigger sites on the market right now, you will find that you can get some really excellent deals. That is something that’s quite impressive for such new betting site.

If there’s one place where this site could improve, it in the promos that they offer. A good betting site should have lots of different deals available to them members to ensure that you are always rewarded for being a member. Here, they don’t have a lot available right now, so we are hoping that this improves in the future.

Hyper Sports has a lot to offer you as a punter. If you’re interested, now is the perfect time to sign up with them.

Planet Sport Bet – Best New Independent Bookmaker

Pros:

  • Great welcome offer for new members
  • Good variety in sports betting markets

Cons:

  • Limited in play offerings

If you are looking for a new betting site, Planet Sport has been gathering a large following as of late. What makes them the best option for you, when it comes to sports betting?

For those who are looking to sign up, there’s a great welcome offer that’s available to you. This gives you £10 when you sign up and bet £10 on the site. To claim the offer, all you have to do is sign up, deposit at least £10, and then bet that £10 on the site. Once your bet has been settled, you’ll have the free bet available to use. This is in addition to plenty of other offers as well, including sports specific offers to win £5 bets, as well as 50% bonuses on acca bets.

When it comes to the sports markets themselves, you will find there is plenty here. There are 24 different sports covered right now, which is impressive for such a new sportsbook. You’ll be able to find top sports like football, horse racing, and greyhounds, as well as more niche sports like handball, volleyball, and more. With good market depth in each sport, you should be able to find the bet you want, when you want it.

The one downside to the markets of available, is that the in play betting isn’t as in depth as other sites. You won’t find a lot of sports covered in this section, so that’s something to keep in mind.

Overall, Planet Sport give you pretty much everything that you are looking for in a new betting site. With plenty of sports markets available, and a great welcome offer for new members, they are well worth checking out.

Betzone – Best New Bookmaker Free Bet Offer

Pros

  • 30 different sports covered, great for new betting site
  • Live streaming available, something few new sites can do
  • Very generous welcome offer

Cons

  • Welcome offer terms are somewhat confusing

With the slew of new betting sites on the market, you want to find one that suits you and gives you what you need. BetZone has proven themselves to be popular, so what do they have for you?

Weekly Rewards 

All good betting sites need plenty of bonuses, to reward members for sticking with them. BetZone know that, and they’ve ensured that there’s always something new for you here. Every week there’s something new in their promos, which could be free bets, reload offers and more. Whatever it is, you can claim it each and every week.

Great Range Of Markets 

Want to find good market depth in your chosen sport? Not to worry, as you can find a wide variety of sports and markets here at BetZone. All the top sports are here, including football, horse racing and greyhounds.  Into something a bit different, such as eSports or handball? You’ll find them here too. With lots of markets in each sport, you can place the right bet, every time.

Best Prices And Odds 

Of course, you’re not going to sign up with BetZone unless they can give you the very best prices possible. Even as a newer betting site, you’ll see that they can square up to the more established names and give you some great prices on your favourite bets.

These are improved further by price boosts, which change out all the time so you’ll want to keep an eye on them. These make it very profitable to bet here when you’re smart about your bets, so it’s worth signing up just for the prices they can give you.

Bzeebet – Best New Site for Football Markets


Pros: 

  • Lots of useful features
  • Excellent market depth

Cons: 

  • No live chat

You’re spoiled for choice with new betting sites right now, and with new sites like Bzeebet being launched, you can pick one that’s just right for you. Is this site the one that gives you what you’re looking for?

The site offers a lot of top features that allow you to bet in a way that suits you. You can collect all your favourite bets together in one tab, making it very easy to find what you’re looking for when you’re betting. You can even check out highlights of selected games here, if you want to watch them back.

There’s really good market depth too, something that’s highly impressive for such a new betting site. For example, right now in football they have over 1,500 markets alone. No matter what you’re looking for, you’re bound to find it here.

The only real drawback here is that the site only offers email for customer support, and so you can’t use live chat here. There is evidence that it will be added in the future, though.

If you’re looking for a new betting site, you should check out Bzeebet. They have a lot of features that you’ll want from the online betting experience.

TalkSport Bet - Best New Football Bookmaker

You’ll already know about TalkSport from their live shows covering top games, but now they have just launched a brand new betting site. What does TalkSportbet have that makes them worth checking out?

If you want good prices, then they are the place to be. They offer lots of enhanced odds on upcoming games. That includes football accas, bet builder bonuses, and a lot more. You’ll want to keep checking back to see what they have available to you as a member.

For those that love in play betting, they’ll really love the in play options available here. Several sports are covered, including football, eSports, tennis, cricket, and so on. There’s good market depth here, and odds are updated as matches progress so you can get the best possible price.

The one thing that’s very surprising here is that they don’t offer livestreaming. Coming from the TalkSport brand we were sure we’d find streaming for at least some games here, but it isn’t something they can offer yet.

That’s a very small niggle though, and you’ll see that TalkSportBet has lots of markets and options here, so you can get the very best price.

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Pros

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Cons

  • No livestreaming as of yet

Fitzdares - Best New Horse Racing Bookmaker

Fitzdares are one in a long line of new sportsbooks that have made their way to the market. With so many out there, they need to have something special for you. What can you get here that you can’t get elsewhere?

One of the first standout things about them is the site design. Being new, they’ve obviously wanted to stand out amongst the crowd. The way they’ve done that, interestingly enough, is by keeping things simple. They’ve kept the colour palette to black and white, and the page is laid out in a way that makes it really easy to find what you’re looking for. That’s a real contrast to other sites out there, where you’ll see they’re often quite cluttered and hard to get around. This site design is a refreshing change.

There’s also some really interesting features that you can take advantage of here as a member. For example, there’s the Fitzdares Times section, which rounds up all the latest news and helps you make the most informed bet. There’s also a Create A Bet feature, where you can 10% cash back weekly if your bet loses. These are very different to what’s out there on other sites, which again makes them an interesting proposition.

Speaking of offers, there’s a lot of unique deals that you can take advantage of here. If you’re a regular player, you’ll get sent free loyalty bets through email. There’s also bets and offers related to specific events, such as the ‘no bore draws’ offer for the Championship League. This offers you your money back on a bet if it ends in a 0-0 draw.

The only real drawback to the site is the fact there just aren’t that many sports covered. Right now, they offer markets in football, horse racing, cricket, American football, rugby union, and tennis. That’s not a lot, when other new sites are offering 30 different sports to pick from.

Despite this though, you’ll want to take a look at Fitzdares and see what they can offer you. If they cover your sport of choice, they have enough deals to make it worth your while.

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Pros

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Cons

  • Not many sports covered

Hollywoodbets - Best for Horse Racing Offers

If we were writing this review of the new betting site not so long ago, we would have started with the news that there is no welcome bonus. Fortunately, the service has now addressed this outrage and it offers new customers £20 in free bets so long as they place a qualifying bet of £10. When joining the platform, be aware that the £20 will come as four £5 bets. Although this is slightly frustrating, it’s better than some welcome bonuses.

Hollywoodbet’s current sports selection

While on the topic of promotions, existing customers are rewarded (at last!). Disappointingly, lots of new betting sites forgo promotions for existing customers and it often deters users. If you place at least five £5 bets, you’ll get a free £5 bet. If you increase this to ten, you’ll receive another £5 bet. Then, the counter will reset at the end of the week. Therefore, you can get up to £10 in free bets each week.

If you bet regularly anyway, we think that this is a great bonus. Elsewhere, you’ll find event-based promotions (like for the Ashes this Christmas).

To bet in any capacity, you’ll need to add some money to your account, and this is where some people will struggle. HollywoodBets offers Visa, MasterCard, PayPal, Neteller, Skrill, and NeoSurf. In truth, this is a selection that will divide opinion. Though some will be happy with this selection because they only ever use these methods anyway, others will want more options with eWallets.

Despite the lack of choice, there are a couple of good points worth mentioning. For example, the minimum deposit for Visa and MasterCard is just £5. Additionally, you can withdraw funds to Skrill, PayPal, and Neteller within just one day.

Like many other new betting sites, HollywoodBets has prioritised an excellent mobile website rather than an app. We don’t have too much of a problem with this, though we appreciate that some bettors like having an app on their mobile devices. The online sportsbook is optimised for small screens, and we didn’t have any issues with the interface, navigation, or placing bets.

If you like to spread your wings and bet on lots of different sports, HollywoodBets will support your betting habits with over 30 different sports. This includes football, American football, curling, cycling, basketball, F1, golf, rugby, snooker, tennis, and darts. Furthermore, there are lots of eSports events as well as a popular virtual sports market. If there aren’t any live events, you’ll still have betting opportunities with virtual sports aplenty.

In terms of the smaller features, the odds seem to be competitive against new betting sites and even established names. Meanwhile, there isn’t any live streaming, but you will find lots of in-play markets (including eSports). Also, you will enjoy cash out for many markets and the bet builder allows you to create your own wager where there otherwise wouldn’t be one.

If ever you have a problem while betting on the website, it doesn’t have 24/7 customer support, but you can get help between 6am and 8pm. Depending on the severity of your problem, you can either use the live chat function or email. During our testing, response times were good through both methods.

Sadly, we couldn’t find a FAQs page, but we didn’t let this get in the way of a positive experience. The purple/gold appearance is welcoming, there are lots of markets, and this new betting site will thrive in 2024!

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Pros

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Cons

  • Some would like to see more banking methods
  • No live streaming

StarSports - Best New Greyhound Bookmaker

There have been a slew of new sports betting sites making their way onto the scene right now, including StarSports. If you’re looking for somewhere new to bet, what makes them the site that you should pick?

Starsport's in-play betting

Starsport’s in-play betting

While they are a new site, they’re actually a very well established betting brand with brick and mortar stores up and down the country. This gives you the best of both worlds, as you can try a new and exciting site while benefiting from all the experience that they can offer you.

As they’re a well established betting site in the UK, they know just want punters want right now from their betting sites. That means you’re going to find an active in play betting section here, covering football, tennis, golf, and basketball. That’s more than enough for most punters, and there’s always something happening here. The only real improvement they could use is a live streaming feature, so you can watch the games as you bet. That could well be coming in a future update.

As they’re a newer site, they’ve been able to learn from the older sites out there and create a full, user friendly experience. The site can feel cluttered at first glance, but you’ll soon see that it’s easy to find just what you want. The site’s well optimised for mobile too, so you can access the site and all the features no matter where you are. If you want to primarily use the site on mobile, there’s actually a mobile app for both iOS and Android. That’s impressive, as it’s something that a lot of sites aren’t bothering with right now. As such, they’ve been able to come in and give a lot of punters what they want.

One issue with this new site is that they don’t seem to have a promos section yet. That means that there doesn’t seem to be a welcome offer for new members, or any ongoing offers for regular punters here. That’s unusual, as new betting sites need to do everything they can to get new members to choose them.

If you want a very solid new betting site, StarSports is worth a look. Being an established brand they have a lot of experience behind them, so you can get a lot out of making your bets here.

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Pros

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Cons

  • No live streaming as of yet
  • No promos or offers

Fafabet - Best for Sports Selection

Fafabet is a new betting site that was launched recently, in 2021 and relaunched for 2023. As they’re so new, are they able to make a splash when they have so much competition?

They make a good start by offering a good range of betting markets in over 30 different sports. That covers top sports like football, greyhounds and horse racing, as well as others like eSports betting, cricket, tennis, and a lot more besides. They also have a range of specials available too.

What we really like about the site is the amount of promos they offer. A lot of new betting sites don’t have any at all, but here there’s a massive range of regular offers that you can choose from. That includes a generous welcome offer, too.

The one drawback is that you can’t use eWallets to pay here, which is surprising. We do hope that these are added as an option in the future.

If you’re looking for a good new betting site, then Fafabet has a lot of features that you’re looking for. If you’re not already signed up, you’ll want to give them a try.

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Pros

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Cons

  • No option to pay with eWallets

Rhino.bet - Best New Site Design

A betting site needs to really stand out if they’re going to get your attention. If you’re looking for somewhere new, what is it that makes Rhino.bet unique?

Rhinobet has extensive coverage of the upcoming World Cup

Rhinobet has extensive coverage of the upcoming World Cup

One of the very best things about them, especially at first glance, is their site design. While most online bookies can look somewhat samey, they can also be very cluttered and hard to traverse. Not so here. Rhino.bet has been designed with the punter in mind, making it very easy for you to find what you’re looking for. It’s also got a very modern colour palette and feel, which is a breath of fresh air compared to a lot of different sites out there.

You won’t want to sign up to any betting site unless it can give you the best in market pricing, and you’ll see that they’re very good value here. In fact, the site can stand up to some of the big boys in the industry. That’s especially true if you’re a fan of horse racing betting sites, as they offer best odds guaranteed on all UK and Irish horse racing. That makes them a hot pick if you’re in the market for a new betting site.

While they don’t have the biggest amount of sports variety out there, they still have started out with what most people will be looking for. That includes football, horse and greyhound racing, golf, tennis, and basketball to name a few. They don’t cover some popular markets right now, such as eSports, but this could be added in the future.

As well as this, they don’t appear to have implemented a promos section yet. That’s something that you’d expect to see on any betting site, but they don’t have that here. As such, you won’t be able to take advantage of any offers or a welcome bonus for being a new member.

Rhino.bet is an interesting new betting site, so if you’re interested in trying something new, you should sign up. With their modern site look and good range of markets and odds, they could be what you’re looking for. They have a lot of potential, so more could be added in the future.

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Pros

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Cons

  • Some popular sports markets not available yet
  • No welcome offer or promos yet

BetGoodwin - Best For Horse Racing

BetGoodwin are a well known horse racing brand, and they have now entered the online betting scene with their new site. If you are looking for somewhere new to bet, do they have the features that you need?

As they are a horse racing brand first and foremost, they have plenty of different markets and bets available to you in this sport. With so much market depth here, any horse racing fan will find all of the bets they could ever want. It’s not just about the horse racing though, as there are plenty of different sports covered by the site. Whatever you are into, you will find markets available.

If you become a regular member, you can take advantage of some great deals. A lot of these take the form of free bets, which you can get in certain situations. For example, if your horse falls at the last or is second to a 50 to 1 bet, then you can get a free bet of up to £100. You will also get 50% back of your initial stakes as a free bet on your first day losses, when you first sign up.

If there’s one place the site could improve, it’s with the payment options they accept. Right now, the only payment methods they accept are debit cards, such as visa or MasterCard. With other sites being able to accept eWallets and even cryptocurrency, they have a lot of catching up to do in this regard.

Overall though, BetGoodwin is a solid choice if you are looking for somewhere new to bet. They can offer you lots of markets and different sports, with some serious market depth in horse racing. Become a member now and you can take advantage of all those deals.

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Pros

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Cons

  • Not many payment methods available

Livescore Bet - Best New Bookmaker for Odds

With such an explosion of new betting sites in the last few years, it’s hard to know which one you should sign up with. Here’s why LiveScore Bet is one of the most impressive ones right now.

Livescorebet's In-play markets

Livescorebet’s In-play markets

Huge Range Of Promos 

Promos are one of the most important things that you’ll want from any betting site, and it’s something that LiveScore Bet can offer in droves. You can take advantage of all kinds of deals, every time you log on. There’s a free £20 bet in the welcome offer, a free to play game where you can win extra prizes every week, and acca deals as well. No matter what kind of promo you want, you’re likely to find it here.

Live Streamed Horse Racing 

Live streaming is something you won’t find on many betting sites, but it’s here and ready for you at LiveScore Bet. You can place a funded bet on a race, and then be able to watch it right there on the site. It makes it so easy to keep up with the action, and plan your bets. The live streaming is a big reason why so many people are already signed up.

Best Odds Guaranteed

Something else you want from any new betting site is good priced odds, some that can stand up to the big boys in the industry. When it comes to popular sporting markets, they can offer some of the very best odds out there right now. They even offer best odds guaranteed on horse racing, which makes them a good choice for horse racing fans out there.

When it comes to new betting sites, LiveScore Bet are one of the best betting sites of the bunch. With so many offers, features and markets, you can find just what you’re looking for here.

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Pros

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Cons

  • Not a huge range of payment options

XtremeWin

XtremeWin are one of many new betting sites that have made their way to the market, so what are they offering you that other betting sites can’t?

If you decide to take a chance on this new site, you’ll be rewarded with a generous welcome offer. Sign up and bet just £10 on the site, and you’ll be awarded a £30 free bet. That’s an excellent start, so you can try them out and see what you think.

As the site is new, they have really optimised it well for mobile betting through your browser. That allows you to bet, no matter where you are. They don’t have a mobile app yet, but that could well be coming in the future.

Even though the site is brand new, they’ve already brought in a big range of sports categories, so you can find just the right bet. They cover most sports that you’ll be interested in, so you can find what you want, when you want it. That includes great market depth too, something you wouldn’t always expect from a new site.

XtremeWin have already ensured that they have a great betting experience for you here. If you’re looking for a new sports betting site with plenty to offer, you’ll want to make sure you check them out.

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Pros

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Cons

  • No mobile app yet

Vegasland Sports

There’s never been a better time to bet on sports online, as new sites are being launched all the time. As such, they need to have something new and exciting to offer you. Vegasland Sports is just one of sites, so what makes them special?

Vegasland's current odds on offer

Vegasland’s current odds on offer

Firstly, if you’re a new member, you’ll be able to take advantage of a great welcome offer. Sign up and make your first bet now, and you’ll be able to claim a free £10 bet token here. To get it, you’ll just need to deposit and bet £10 at odds of 2.00 or greater. It’s a nice little deal, especially as a new site. You’ll get a good welcome for coming on board, and you can use that bet to test the site out.

There’s lots of other promos too, that are changing all the time. Right now, they’re looking to bring all the excitement of the world cup to you, so there’s plenty of promos that give you extra on world cup games. That includes knock out and group predictors, where you could win some free bets. 

What about the markets here? There’s a good array of sports being covered, with football being the obvious favourite. At time of writing, there’s over 2,000 markets available to you. You can also check out plenty of other top sports too, like horse racing and greyhounds. There’s an especially good eSports selection too, which gives them the edge over other new sites.

These markets include in play betting, so you can get in on the action as it happens. This covers a wide array  of sports, so whatever you’re into you can bet in real time. There’s no live streaming as of yet, but that’s not something that you would expect from a new site.

The only real downside to the site is the site design itself. As a brand new site, you would expect it look new and fresh. Instead, it’s actually rather dated and looks as though it could use a refresh already. It’s also somewhat busy, making it harder to find the sports and markets that you want.

Vegasland Sports is an interesting site to check out, if you want to try out somewhere new. With lots of markets and deals available to you as a new member, they may be just what you’re looking for.

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  • Site design is somewhat dated

HighBet

There’s more sports betting sites on the market than ever before, so new sites like HighBet will need to do a lot to impress you. What can they offer you that others can’t?

Log onto the site and you’ll see they have a modern look and feel that you don’t get with all sportsbook sites out there. They’ve benefited from being the new site by striking out, and making their design somewhat different. With a bright and interesting colour palette, it’s easy to come on here and find just what you’re looking for.

They’ve come onto the scene with plenty of different sports, too. Right now you’ll find 30 different sports covered, so there’s bound to be something that interests you. Football is their biggest offering, with over 2,000 markets available at time of writing. There’s also horse racing and greyhounds, as well as other top sports. They haven’t neglected the smaller sports too, and they have an especially good showing in eSports. Already, they’ve ensured they have everything you could want.

As they’re up against a lot of competitions when it comes to sportsbooks, they need to have something special to bring you on board. That’s why they have two separate welcome offers for you. The first offer kicks in when you sign up and deposit with them. Deposit and bet 10 GBP, and you’ll be able to get 15 GBP as a free bet.

Once you’ve used that offer, you’ll get another bonus on your second deposit too. If you deposit 20 GBP on your second deposit, you’ll get two free bet tokens totalling up to 30 GBP. That’s a great deal for new members, and will incentivize them to give this new site a try.

The only real teething problems that this site is having right now is with the in play betting section. There’s lots of upcoming events covered in the sports they do offer it in, but the fact is there isn’t a lot of sports that come under this banner. At the moment, there’s football, basketball, ice hockey, tennis, and some eSports. It would be good to see more sports eventually.

As a new betting site, Highbet have a lot to offer, so you’ll want to check them out.

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Pros

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Cons

  • Not a lot of sports yet under in play betting

Zetbet

With newer betting sites being made available all the time, ZetBet is going to have to do a lot to impress you. Is it a new site that you should be checking out?

They definetly have enough sports covered for pretty much every punter out there, with just under 30 sports with markets here. The football section is the most developed, having over 2,000 markets available at time of writing. If you’re into horse racing, greyhounds, or any other top sport, you’re in good hands too. They’ve even ensured smaller sports are covered, such as bandy, floorball and darts. This is a really excellent selection for a new site, so it’s a good start.

The site itself has been set up to be highly usable too. It’s always a delicate balance on betting sites, as they have to show so much information without it being overwhelming. All important info is kept behind tabs, so you can click through to find what you need. For example, you’ll find World Cup bets kept behind one such tab right now, so it’s easy to find them. That’s a good move for this new site, as they’ve made themselves easier to use than a lot of the competition.

One of the most important things you need to know about them is the odds they offer. They really need to be able to stand up to the biggest names in betting and offer comparable pricing. Luckily, they can do exactly that. Their odds are very much on par with some of the big names in the business right now, especially when it comes to football and some of the bigger sports out there. While it still always makes sense to shop around, you’ll get good prices here.

The one place that the site falls down on is offers. There are a lot of new sites out there right now that are offering a huge amount of deals, so you’ll get the very best offer on every bet you make. Here though, there isn’t as much to see. You can take advantage of some World Cup offers, but they aren’t comparing to other new sites on the market right now.

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Pros

dislike

Cons

  • Not as many offers as other new sites

The Pools

In the market for a new betting site? The Pools is a fairly unique take on betting, and many have already seen what kind of benefits it can bring them. What is it that makes them a good place to bet?

The Pools as a betting brand has actually been around for decades, having been established and fully licensed in the UK since 1923. They’ve now brought that experience to their brand new gambling site, so you can enjoy everything about a brand new betting site while still making the most of an experienced UK bookmaker. That’s not something that every brand new betting site can offer you.

As you’d expect, there’s lots of different sports covered here. You’ll find 27 different sports covered here, with top markets in football, greyhounds and horse racing. Most popular sports get coverage too, such as tennis, golf and basketball. If you want something a bit more niche, there’s volleyball, GAA football and hurling, and more too. It would have been good to see some eSports here as they’re rapidly becoming popular, but they’re not covered as of yet.

Of course, there are plenty of pools games here too, so that gives you something a bit different when it comes to sports betting. They offer classic pools, as well as top prize games where you can get up to £1 million in prize money.

The bookmaker offers a huge range of promos too, more than you’d expect from a new site and ranks it as one of the best online betting sites in that regard. Joining new customers online get £10 in free bets as a new member, as well as 10% cashback on losses every week, which is an offer you can’t get everywhere. These are some excellent deals for such a new site, so you’re in good hands.

The only downside is that the site is somewhat difficult to navigate, thanks to a busy looking home screen. It does look a little dated too, which is a strange choice for such a new site.

If you want a betting site that’s brand new but still got lots to offer, you’ll want to check out The Pools. There’s a lot here for you, and they’ve brought their experience to a new betting experience online. Why not try them out?

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Pros

dislike

Cons

  • Site look is somewhat cluttered and dated

Benefits of Choosing a New Betting Company

For those who are still sceptical, perhaps you’ve been playing on one of the big names for several years, there are many benefits to choosing a newer service. This includes:

Strong Welcome Bonuses – As we all know, the sports betting niche is an extremely competitive one. When watching a sporting event on the TV, we’re bombarded with advertisements of companies all trying to get us to sign up. As more betting websites flood the market, they’re all vying for attention; one of the ways they do this is through rewarding welcome bonuses.

Competitive Odds – Furthermore, new betting services don’t tend to have the same costs as the more traditional options. With companies like William Hill and Ladbrokes, they have to account for betting shops, rental agreements, staff costs, and more. On the other hand, many of the newer betting websites have low costs and can therefore be more generous with odds.

Modern Features – Again, new betting sites are coming into a world where in-play betting and cash-out features are the norm. Many years ago, a company offering this type of service would be considered futuristic. Now, they’re a necessity. With a new site, you’re likely to have all the modern features whether it’s live betting, cash out, live streaming, or even a mobile app.

That’s right, most online betting websites started with a desktop website and were then forced into modernising with a mobile app. At the very least, they had to ensure that the website was responsive for all devices. On the other hand, new sites start with mobile in mind and this guarantees a strong performance for all mobile players.

New Start – For some, it might just be that you want a new start away from the famous names of this world. You’re on a losing run, you’ve got losses on an old account, or you don’t get the promotions you deserve on another platform, a new betting site and new account is a great way to start afresh. Of course, we would never condone chasing losses by creating an account on a different platform.

Banking Methods – Coming into a new world, newer services are also more likely to embrace the eWallet wave we seem to be experiencing at the moment. Every service allows deposits through bank cards, but what about the following:

  • Sofort
  • Trustly
  • Siru
  • Boku
  • GiroPay
  • Zimpler
  • SEPA
  • Paypal

If you have a favourite eWallet for betting, you’re more likely to find them on newer websites compared to older ones.

Highest bonus new betting sites:

New Site

Welcome bonus

£50 Sports + £20 Casino

Minimum Odds: 1.4

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New Customers only. Deposit and bet on any sportsbook Markets with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. | T&C apply

New Site

Welcome bonus

Free Bet up to £60

Minimum Odds: 1.4

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18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. If you reach £120 of net losses before the 3 calendar days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. The Free Bet is capped at £60. Restrictions + T&Cs apply. | T&C apply

Great Odds

Welcome bonus

Bet £10 Get £50 in Bonuses

Minimum Odds: 2.0

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New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. | T&C apply

Great Odds

Welcome bonus

Best Odds Guaranteed on UK & Irish Horse & Dog Racing

Minimum Odds: 2.0

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Star Sports are offering Best Odds Guaranteed on UK/Irish Horseracing & Greyhound racing – From 9am on the day of the race. Max £1000 enhancement per bet. Applies to singles & multiple bets. Further T&C’s apply. | T&C apply

Best Odds

Welcome bonus

Open Account Offer: bet £10 Get £30

Minimum Odds: 2.0

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. | T&C apply

Can you Trust a New Betting Website?

Before moving on, we wanted to touch a little on the trustworthiness of  a new UK betting site. The reason why older betting names are so popular is that they are credible, and we trust them. Entering our bank details and other sensitive information into a new betting name is daunting, but this shouldn’t be a concern. As long as you check for a UKGC license and stick to trustworthy pages like this one, you won’t encounter any issues.

Over the years, the UKGC has tightened its control over the betting niche. In fact, so much so that the following have all received hefty fines:

  • Betway
  • William Hill
  • Flutter Entertainment (Betfair and Paddy Power)

As time goes on, the UK Gambling Commission has proven its control over the industry and the fair environment for all players. If a website has the seal of approval from this source, you can be confident that they have practices in place to offer a safe sports betting experience while securing your personal information from the wrong hands.

As well as our own reliable reviews and guides, we also recommend reading the reviews of other players. If there’s an audience you can trust, it’s the people looking for a similar experience to yourself. If 98% of people have reviewed a new betting website positively, this should ease the nerves somewhat.

Gambling Commission Logo

Gambling Commission Logo

Betting Websites and White Labels

Traditionally, best online betting companies would generate their online presence by building everything from the ground up. For newer businesses, there’s an easier way to start a betting website (and it’s another reason why start-up costs are so low!). Essentially, they buy a ready-made sportsbook and then make small adjustments from here. Rather than making everything from scratch, they have a starting point and can bypass the web designers, long hours of development, and other issues.

For instance, SB Tech is one of the leading providers in this market. If somebody wanted to create their own betting website, they would first get in touch with a service like SB Tech. From here, they decide what to do themselves and what to outsource. This includes markets, banking methods, games, promotions, and more.

If you were wondering why so many new betting websites were entering the market, this is exactly the reason. Previously, you needed a healthy wallet to start a betting website, but this is no longer the case with most of the work already done by betting providers. There are two benefits of this for us players:

  • We’re guaranteed a certain level of quality with the sportsbooks (this wouldn’t be guaranteed with small companies all creating their own sportsbook)
  • It opens the door to lots of new betting sites (and competition brings stronger odds and fantastic promotions!)

Ultimately, the amount of work performed all comes down to the needs of the company. For instance, some betting websites will just want the markets while doing everything else themselves. On the other hand, we’ve seen betting websites take everything from a provider including promotions, payment systems, customer service, licenses, and more. You’ll spot the companies who take most features from a provider because they’re essentially the same but with some stylistic differences.

Latest Betting Offers (sorted from newest):

Bonus offer

Get £25 in Free Bets

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  • Great exclusive feel to betting
  • Some of the best horse racing markets
  • Easy to use site design
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Min. Deposit

£10

Regulated by

Founded

2005

Owner

Fitzdares Ltd

Offer terms

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. 18+

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Deposit methods

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. 18+ | T&C apply

Bonus offer

Bet £10 Get £30 in Free Bets

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  • Lots of boosted markets
  • Excellent staff support
  • Livestreaming available
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Min. Deposit

£5

Regulated by

MGA, UKGC

Founded

1994

Owner

BetVictor Limited

Offer terms

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa

18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. begambleaware.org | Please gamble responsibly | T&C apply

Bonus offer

Bet £10 Get £5 + 10 Free Spins

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  • New Betting Site (September 2022)
  • Playbook Platform (similar to Betzone)
  • "Best Odds Guarantee" on UK & Irish Racing
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Min. Deposit

£10

Regulated by

MGA, UKGC

Founded

2023

Owner

Playbook Gaming Ltd

Offer terms

18+, New customers sign up with code "bet10get5". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £5 free bet and 10 Free Spins on Astro Newts Megaways. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa

18+, New customers sign up with code "bet10get5". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £5 free bet and 10 Free Spins on Astro Newts Megaways. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org | T&C apply

Bonus offer

£100 Bonus for Casino

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  • New Sports (June 2023)
  • Great sports selection
  • No Sports Welcome Bonus
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Min. Deposit

£10

Regulated by

Founded

2023

Owner

L&L Europe Ltd

Offer terms

New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded.

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa

New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded. | T&C apply

Bonus offer

100% up to £100

Get Code
  • New Sports (June 2023)
  • Great sports selection
  • Unique design
Visit Site

Min. Deposit

£10

Regulated by

Founded

2023

Owner

L&L Europe Ltd

Offer terms

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions |

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Deposit methods

maestro
mastercard
payapl
skrill
stripe
visa

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | | T&C apply

Types of Welcome Bonus

If you’re interested in joining a new betting website, you need to get familiar with the different types of welcome bonus on offer. While some will offer a deposit bonus, others will go for free bets, but how do they work?

  • Deposit Bonus – As the name suggests, this is a bonus presented to the player after depositing for the first time. Be careful when choosing a deposit bonus because it’s important to look at the percentage and the figure. For example, 50% of £200 is the same as a 100% bonus on a deposit of up to £100.
  • No Deposit Bonus – You guessed it; this is where the platform offers a bonus even without a deposit. Unfortunately, this is a rare sight these days because it’s a risk for the platform to offer. If you see one, be sure to snap it up (if the website is also a high-quality one).
  • Free Bets – After depositing, the website might credit your betting account with a free bet of a certain value. Be aware, you will only receive the winnings from free bets and not the stake itself. Also, some free bets come with a wagering requirement before you can withdraw.
  • Matched Bonus – If all the numbers were confusing in the deposit bonus section above, a matched bonus is easier to follow. Whatever you deposit, the website will match (up to a certain value). While some websites match up to £20, others go to £50 and beyond.
  • Mobile Bonus – Finally, some betting sites are encouraging players to switch to a mobile device by tailoring their welcome bonus. Therefore, you’ll receive a free bet or another bonus just for depositing and playing on a mobile device.

Verification Process

In recent years, we know that players have been frustrated by the extra verification laws when opening an account. However, these laws were introduced as a measure to identify all players and provide a safer environment for all. It might be annoying to verify your identity or address, but it’s something required across all platforms now, even the older ones.

If you’re just joining a betting website for the first time, betting websites now ask all users to prove their identity either at the point of registration or when withdrawing for the first time. This is broken into two sections:

  • Proof of Address – This could be a bank statement, driving license, utility bill, or any other official document stating your name and address.
  • Proof of ID – The most common forms of ID are a passport and a driving license.

If you have a big sporting event in mind for your new betting website, we urge you to register for your account as soon as possible. The last thing you want is to be held up by the verification process and miss all the great betting opportunities.

For those worried about security, all betting companies now use encryption technology and take other steps to keep your data secure. When depositing or withdrawing, you will need to meet additional requirements, and this is to prevent money laundering. As long as you’re not doing anything untoward, you have nothing to worry about. Once you’ve gone through all the basic security steps, you’ll use the account as normal with little disruption.

Other Important Features of New Betting Sites

Before we go through some of the common questions in this field, we first want to touch on a couple of the additional features of betting websites. Although they don’t make or break the experience, they can still add great value.

  • In-play betting
  • Live streaming
  • Cash out
  • Responsible Gambling account settings
  • VIP/loyalty scheme
  • Virtual sports

As always, the features you focus on depends on how you like to experience the betting world. While some like to watch sports on a betting platform, others like to be part of a VIP system where they earn rewards for points. In terms of Responsible Gambling account settings, this includes reality checks, deposit limits, self-exclusion, time outs, and self-assessment checks. These days, the very best platforms will also provide resources and links to gambling addiction organisations.

New Betting Site FAQs:

Yes, we only list UKGC registered betting sites, so they are as safe as any betting site can be in our opinion. For an added layer of security we’d recommend paying with PayPal.

This varies as new sites are launched every month, but at the time of writing we recommend Kwiff, based on their excellent odds and great welcome bonus.

Some new betting sites use better odds as their unique selling point, so there are definitely some new sites that beat established bookmakers.

Yes! This is the most popular method used by new betting companies to entice new customers, some sites offer up to £100.

About the author

Carl Hughes

Editor

Carl Hughes

Editor

Carl Hughes is a leading expert on sports and casino betting. Carl began his career with a BSc in Sport, Exercise and Health Sciences from the University of Birmingham before working within the industry for some of the bigger names (GVC and Bet365) and has been praised as being "a leading sports betting commentator".